Start with the product.
A useful first note explains what you are making, who it is for, where the difficult part is, and what already exists.
- Useful context
- The product, the audience, the current state, and the constraint that matters most.
- Relevant work
- Mobile products, web products, focused digital experiences, and the systems behind them.
- Not required
- A polished brief, a fixed feature list, or agency procurement theatre.